If I had to take a WAG (Wild A.. Guess) I would estimate that 15% are users another 10% competition and the rest potential buyers trying to make up their mind about spending $6,000 to $7,000 including the iPads. That's 75% of possibly 12,000 viewer taking multiple views into account. That's about 9,000 potential customers. I could also be way off but it's certainly a fair number of potentials. That's close to $50 million in gross sales using Mackie's distributors share at $5,500 per unit.