Maybe they’re trying to get the jump on foldable/rollup computing. Then you could fold up your phone/tablet and put it in your shirt pocket or wallet? "Soft on the outside, crunchy on the inside?" No?
On a more serious note. I think Apple just stepped into it big time. What were they thinking? (They weren’t obviously.) First a poorly designed major O/S update, then when the “doodles hit the fan” they pushed out a patch only to remove it pretty darn quickly from their servers because it caused even more issues. Ouch Time indeed. I wonder how many iPhone owners are considering bailing from Apple as soon as they can? Bet there's a lot of very expensive paperweights out there right now.
Let's hope they get a stable patch out there pretty darn quick. Anyone got any good recipes for Apple Pie?