The DL price war starts

[WK154]

Well as I predicted the price adjustment to counter the competition has begun. The DL806 was just reduced by $200 to $599. My prediction was $499. I guess they left themselves open for another round or fatter profit margins for their resellers. DL1608 is next to be sure. Probably waiting for their sales volume to drop.

[sam.spoons]

The DL1608 has dropped from £950 to £750 already this side of the pond. It's the nature of the beast with computer gear (which the DL is) that it gets cheaper every year.

[WK154]

Thomann UK has it now for £672 that's $1146 US who's getting all that extra loot?

[sam.spoons]

They'll be giving them away in cereal boxes next 

Looks like I'll be keeping mine 'till it dies then, It'll be a useful backup when I buy my (now very much more expensive) X32 Compact 

[robbocurry]

 

They'll be giving them away in cereal boxes next 

Looks like I'll be keeping mine 'till it dies then, It'll be a useful backup when I buy my (now very much more expensive) X32 Compact 

Buy British I say!

[sam.spoons]

I'd consider it if we actually made anything anymore 

[WK154]

Back to DL pricing let me guess at the new price for the DL1608 at $749 maybe to as high as $799. This of course will change the buy equation based on price for those on a tight budget. Fix the two most annoying bugs (Noise and Sync) add the most wanted features (multichannel record/playback and groups/DCA) and you have a formidable mixer for a while. Are you paying attention BenO?

[sam.spoons]

+1, even without multitrack recording (though that'd be nice)

[Jkowtko]

+1 ... just allow me to record through a stereo aux and I'll be happy!

[robbocurry]

Thomann UK has it now for £672 that's $1146 US who's getting all that extra loot?

Currently £758.01, must have gone back up.

[WK154]

That would be $798 or £475 in the US.
http://www.sonicsense.com/mackie-dl1608-30517.html?catargetid=120147420000000156&cadevice=c&gclid=CIqixK68hsACFfA-MgodNTwAiQ
Somebody is making a lot of profit $450 or £283. You can't tell me it's all shipping and tax or no profit. That's a dollar below my high estimate of $799.

I see the Mackie Map police has been busy. Back to $999

[robbocurry]

That is cheap WK!
Warts and all, it does a hell of a lot for the money.
Not sure what price the yet to appear X18 is going to be, but lower pricing is going to keep the DL in the game.
As you know, lots of buyers won't care about extra features, they'll just go with the price.
New software probably coming for the DL at some stage which should inject even more life into it.
I don't know if a DL v2 would have the same success, Mackie got in there and made a first of kind.
QSC and B'ringer have taken up the baton and are about to run. There may not be quite as big a market share left for them as you might imagine. The DL has had a great headstart!

[WK154]

Quite awhile back I guessed at a strategy Mackie could take with staying in the game once the X18 and Acapela and the like get into the marketplace. The main weapon based on the fixed hardware was to lower the price for the DL806 to $499 and the DL1608 to $699. So the first round of price cuts is here not quite at my target but with enough to make a second reduction possible before throwing in the towel. Software updates can keep them competitive for a while since there is a lot of spare power and lots of room for code (~4MB used out of 32MB). I believe there is plenty of compute power still available to do lots more.

[RoadRanger]

The Acapela is a non-starter IMO as Phonic has zero interest in English speaker's user feedback and the Phonic digital mixers have serious deficiencies IMO. Phonic did have a sort of forum but - worse than shutting it down - abandoned it!
http://getsatisfaction.com/phonic

[abzurd]

It's not just the DL getting price cuts. I bought my A&H QU-16 for $1,600 a few months ago. MAP price dropped from $2500 to $2000, but street is 15-20% lower than that.