Almost 100 new products promised is unsustainable. Wonder how many are marketing tests. I once counted Music groups analog mixer selection and it was over 80. Is Uli trying to match that in digital? Two more days and the announcements at 11:00 AM.
Unfortunately a lot of people considering new equipment will be taken in by the Be****ger hype and will wait, and wait and wait. Often for products that will never see the light of day or are years away from production. (Anyone actually got an X16/18 yet - must be nearly two years since it was conceived?)
Distraction or misdirection, whichever it is, all the hype and bluff probably denies other companies sales so they'll probably keep doing it.